2016 Elite 1% ORA Award Winners

We are so proud of our communities who have earned recognition in the Elite 1% J Turner Research ORA Rankings. These communities are proudly representing Hawthorne's LIVE IT culture every day!  

#TrendingIn2017

I love keeping up with the latest and greatest digital marketing trends but let me tell you, it’s a full-time job!  My inbox fills up daily with new information and breaking news about what’s happening in the digital world so there’s a lot to filter.  Most recently, I have been reading lots of recaps and…

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2nd Annual Education Conference

  2nd Annual Education Conference Last month, Hawthorne Residential Partners’ 2nd Annual Education Conference was held in beautiful Wilmington, North Carolina. This conference has proved, once again, to be a phenomenal opportunity for our team members. Service Technicians, Assistant Managers, and Leasing Consultants throughout our entire company attended. They were able to connect with Hawthorne…

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Social Media Day, June 30th

Did you know there is literally a day for everything (and I mean everything)? One of my favorite days to celebrate, besides National Donut Day, is definitely Social Media Day! In 2010 Mashable, a digital media company, identified the need to create a day specifically designated to recognizing the revolution of social media. They officially…

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Live It Out Loud! Leadership Conference Recap

The Annual Hawthorne Residential Partners Leadership Conference took place in Greensboro, NC in late April.  During the conference Community Managers, Resident Service Supervisors, and corporate employees joined together to celebrate another year of progress.  At the conference, attendees were able to meet and greet new faces to the company, as well as old faces in…

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5 Great Amenities for Spring Time!

Every year when January rolls around I find myself counting down the days until Spring, who doesn’t love Springtime? Its my favorite time of year when the last bit of cold is finally gone and I can wake up to a warm spring morning to spend sitting on my front porch with my dogs and…

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Connecting With Our Residents

At Hawthorne, our “Live It” commitment is evident throughout our culture and represents our pledge to superior customer service. One way we aim to serve our residents is to empower them to become partners with us in order to make their experience at our communities a remarkable one.   For example, oftentimes, resident events are…

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Do Your Interiors Need a Date Night?

Every 5 years or so industry trends change.  Finish packages take a step up to a more modern, slightly edgy look OR a step back to a more retro look that’s now again trendy, the bellbottoms of interiors.  We (Hawthorne) really strive to be ahead of industry trends and challenge ourselves to not settle on the repetition…

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