Hawthorne’s “Live It” mission is often described as leaving others better than you found them – going above and beyond in even the smallest of gestures and interactions. Kindness can have the greatest impact on others. And when our teams feel cared for and respected, they work to ensure our residents feel the same. That’s the foundation of our company and the driving force that propels Hawthorne and our partners to new heights.
Our business is personal. It requires a hands-on approach at every level of leadership. Hawthorne’s executive team maintains consistent awareness by deep-diving into the financial and operational details of each asset. Our regional leadership team brings extensive experience with sharp critical thinking skills to every market, community, and interaction. Business intelligence plays a significant role in our decision-making, but more importantly, it is our ability to analyze and act on such data that drives our results to the next level.
People are our passion. Always will be.
Serving residents in over 52,000 apartments across the Southeast and Texas gives Hawthorne the opportunity to do what we do best – provide experiences that are second to none. This people-first focus combined with our vast market knowledge and operations experience creates our unique operating platform that gives Hawthorne a distinct advantage. An advantage that is realized through the returns achieved for our partners and clients.
Put us to work for you.
Property Management Specialties
Development and lease-ups
Hawthorne has first-hand development and lease-up experience owning and managing over 5,000 brand new units. With our own development experience and the lease-ups we have managed for leading developers across the country, we have successfully leased over 10,000 units. How? We recruit the top talent in each market, and we instill excitement and build your brand equity through aggressive marketing plans. Carefully crafted and meticulously executed from the earliest stage onward.
Hawthorne creates asset-specific business plans capable of realizing each property’s full cash flow potential. Our process is collaborative and thorough. Plans are all-encompassing and most importantly – achievable. Our top-notch teams combine innovative leadership with strong management oversight across the many disciplines of property management – from property improvements to operations management to leasing, marketing, training, and human resources support. We partner with you to achieve your goals.
Renovation and value-add
Hawthorne’s dedicated property improvements team works to significantly increase the value of our clients’ assets. A history of successful renovations ranging from modest to $10M+ has earned our team the knowledge and experience to make a dramatic impact – efficiently and creatively. Our strong buying power affords our clients the cost savings necessary to maximize returns. Hawthorne’s dedicated property improvements team of 20+ years experience works to significantly improve our clients’ returns.